Driving Hungary 2024 Study Results

Nov 30, 2024

Our recent research highlights a clear trend: car owners are increasingly turning to digital services to meet their everyday needs. Fast, transparent, and reliable solutions are no longer optional — they are becoming expectations in both driving and vehicle maintenance.

Key insights from our research

  • 29% of drivers would like to approve repair quotes online, item by item.

  • 26% don’t know who to turn to when their car breaks down.

  • 37% expect repair shops to share photos of detected issues.

  • 57% believe rewarding rule-abiding drivers could improve road safety.

  • 76% consider quality more important than price when choosing a repair shop.

  • 53% spend between HUF 100,000–300,000 (approx. €250–750) annually on maintenance and repairs.

These findings confirm that drivers not only value quality, but also demand transparency and trust throughout the service process.

The growing role of digital solutions

Our research shows that digital tools are increasingly meeting these needs:

  • Online quote approvals and photo documentation of repairs build confidence and trust.

  • Pick-up and drop-off services provide a new level of convenience.

  • Mobile applications are gaining importance in both car servicing and parking, as users prefer fast, simple digital solutions over traditional ones.

Assistance for everyday challenges

Breakdowns, flat tires, and other issues are common pain points for drivers. According to our findings, there is strong demand for digital assistance services that provide real-time support. A well-designed app can:

  • deliver immediate help,

  • recommend reliable repair shops,

  • and reduce the stress related to car breakdowns and maintenance.

What this means for the future

The results of our research point to a clear direction: the future of car services lies in digital, transparent, and user-friendly solutions. For service providers, this means that transparent communication, mobile-first services, and convenience-driven offerings are no longer optional extras — they are becoming fundamental expectations.

Those who embrace these changes early will not only win customer trust but also gain a sustainable competitive advantage in the evolving automotive services market.

Download the study here


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